Zendaya's Top 5 Social Media Tips

Today you can watch Zendaya on the Boris & Nicole Show as she gives her top 5 social media tips of the day.  Zendaya also talks about writing the foreword for Future American President, and her new Disney show, KC Undercover. This is the first major press for Future American President leading up to the big launch on September 12th. with a celebrity book party hosted by Angela Bassett.

Zendaya as seen in Future American President

Zendaya as seen in Future American President

The show invited me down as a VIP guest along with 20 kids who were surprised as Zendaya dropped in backstage to hug each of them and pose for photo's. It was great to see the kids expressions and hear their comments after getting to see her in person and watch the show.

Afterwards, I hung out backstage with Boris, Nicole and  comedian Chris Spencer. We talked about the launch event, Japan, relationships and more. Before leaving Chris expressed how he wanted Future American President for his kids and I told him I'd keep him informed on the launch date for the special edition version of the book. 

I watched the taping of two other celebrity segments of the show and was surprised to see Loretta Devine and Holly Robinson Peete. Both women are included in my first book, Sepia Dreams and I enjoyed seeing them again.

Loretta Devine

Loretta Devine

Holly Robinson Peete

Holly Robinson Peete

As I left Hollywood and tried to navigate my drive in bumper-to-bumper traffic, I thought about the show and wished I could have brought my Nikon 810 camera out with me. TV shows hate camera's, cell phones and other recording devices so they are banned from the set.

Have a great Tuesday and always dream big!

 

TALK SHOW - What Your Kids Will Learn

In a moment, FUTURE AMERICAN PRESIDENT will receive its first major press. We are moments away from doing our first talk show speaking about the book. Three celebrities associated with the book are the feature of today's show, and I, am a VIP guest in the audience. 

There are several educational elements in Future American President, and I hope we get to speak about them today. As a visual person, I wanted to make sure the book was able to teach children about America, past presidents, and iconic people from each state.

To do this, instead of a traditional table of contents, we sequenced the book in the order that each state became part of the Union. Children can look at the timeline and learn the year each state became part of the United States. 

There is also a FUTURE AMERICAN PRESIDENT map. By viewing the books map, children will be able to learn the birth state of the current president and each past president. They will also be able to quickly see which states have never given birth to a president. As a bonus, each president's name is accompanied by the years they served in office, making the book a great reference tool for kids. 

Throughout the book, children will be able to learn as they turn the pages and read about their peers in every state, but as they look at each state they will also learn about great American's born in each state. For example, in Missouri, children can learn about Misty Copeland, Walker Evens and Al Hirschfeld, who were all born in Missouri.

The only thing that could make this book better is if you were able to include YOUR child in the book. Well, on September 15th you will have that chance. Starting at 9:00 a.m. on September 15th, and running for only 30 days, you will be able to order a special edition version of the book featuring your child on the front and back cover.

To have your email added to the list for updates regarding the special edition book and to receive a FREE video tutorial on photographic lighting click the link below.

Always dream big

What's Inside The Bag?

It seems everyone is curious to know what camera gear professional photographer's use to create their images. A few weeks ago, a potential client sent an email to see if I would be interested in working with their company. The potential client had visited my website but said "can you tell me the type of camera and lighting equipment you use?" She wanted to make sure I had the "proper equipment" to take portraits.

The question made me think of a friend, who is not a photographer and had never used a camera before. He'd purchased a high-end camera along with Adobe photoshop and wanted to take pictures the next day for his company. The next week he called to say, "something must be wrong with my camera. I purchased an expensive camera and two lenses, but the pictures came out terrible." I smiled and said, the camera doesn't make a great picture, the photographer does. When you go to a restaurant, do you ask the chef what type of pots he uses to make sure the food will taste great?"

Great pictures come from trained photographers who take the time to learn how to master the tools of the trade so they can create stunning images. Each professional photographer uses the best gear possible, to create their images, but  the magic comes only when you learn how to use the gear.

So what's in my camera bag?

Nikon 810 camera

Nikon D4s

Nikkor 85mm 1.4 lens

Nikkor 58mm 1.4 lens

Nikkor 35mm  1.4 lens

Nikkor 24mm 1.4 lens

3- pocket wizards remotes

Sekonic L758dr light meter

Profoto B1 strobe

Profoto air remote

X-rite Color Checker

Macbook air computer 

 

Macbook air presentation dongle connector

two batteries for Profoto B1 strobe

2 - mini silver/white reflectors

handheld fan

mini iPad loaded with MYLIO software

Tokyo subway map

Map of Tokyo, Japan

Air blower for lenses and camera body

Business card with English on one side and Japanese on the other

Black-out eye mask for the airplane

2 - 3 prong to 2 prong adapters

Old mini iPod (yes I still use one sometimes)

2 - 8 gig pen/memory sticks

remote LAV and receiver

Small mirror with black gaffer tape (special lighting tool)

Japanese facial paper

Collapsible travel chopsticks

 

 

Always dream big!

 

 

First TV Press!

Yesterday I was surprised by a late email at the end of the business day. A producer emailed me to say, my friend, Zendaya was doing a talk show on Monday morning and the show wanted 120 Future American Presidents books to give away to the live audience. Zendaya wrote my books foreword, and is one of today's biggest stars.

The Zendaya Foreword in Future American President

The Zendaya Foreword in Future American President

 

I was surprised  because the time was 4:55 p.m. and I felt it was an impossible request, even if I reached  my publisher. The show wanted the books by Monday morning at 8:00 a.m. which made it even more of a challenge. 

The Zendaya Foreword in Future American President

The Zendaya Foreword in Future American President

After multiple emails back and forth, the show decided to nix the giveaway idea and just focus on promoting the book in other ways. I sent the requested information and the show asked me to come down and be a VIP guest in the audience for Monday's show.

I hope to share a LIVE Periscope broadcast from behind the stage on Monday, along with an interview with Zendaya after the show. To see all the behind the scenes video follow me on Periscope @Matthew_JordanS. Once I have the air date for the show, I will announce the name of the show.

If you're unfamiliar with Periscope, it's a way to broadcast LIVE video from your smartphone. Periscope is owned by Twitter and connects to your twitter account once you have the Periscope app downloaded on your phone.

Have a great weekend and I look forward to seeing you on Periscope this Monday morning at 10:00 a.m.!


Always Dream Big

The Making Of An Image

Very few people know what goes into taking an idea and turning it into a photograph.

I had the idea for this image months before it actually came to life. This photograph was created in Colorado at the end of a very long road trip. I flew from Los Angeles to Colorado and rented a Prius, then drove to Wyoming, Montana, Idaho, Utah, and then back to Colorado. Along the way I  meet families in each state, photographed the children, and asked each child what they would do in the future if elected as president of the United States.

When I arrived at the campground in Colorado I met a family and spoke with them about the project. They were camped out at the perfect location right by the river. Once they agreed to be in the book, I started setting up my Profoto light and began taking light meter readings to find out what the ambient light read, and then adjusted my strobe light to read a one stop more.

When reading the ambient light for this image I needed to know the bright sun reading and not the shadow reading where my subject would stand. I metered the sunlight then adjusted my strobe light to read above the sun reading. To further explain this, Let's say the area where the trees in the background and river are is reading F 16 @ 1/125, but the shadow area is reading F 5.6. How would I expose this image?

I wouldn't care about the ambient reading in the shadow area. I need to know the light reading in the background. I dialed my strobe to read F 16.7 to F.22.0, This would make a proper exposure on my subject but keep the background from blowing out.

Bright sun reading: F 16.0 @ 1/125

Strobe reading: F 16.7 @ !/125

Shot: F 16.7 @ 1/125th

 

Driving this part of the country is incredibly beautiful, especially Montana and Wyoming, but you must constantly be on the lookout for deer. There were a few close calls with deer and countless times when I observed the remains of deer on the side of the road. At the end of this trip I made the decision to stop driving at night and to be extra careful on the highways.


Always dream big!

I'd Like To Tell You A Story

It was a day like any other day in Omaha, Nebraska. The sun was shining, the birds were singing, and seven-year-old Brayden, and his five-year-old brother Kaegan, were enjoying the start of a beautiful summer day. The redhead brothers were excited because their mother was taking them to Gateway To The Wild at the Henry Doorly Zoo, which is considered one of the world's best.

Both brothers dressed in a plaid button down shirt, shorts and sneakers. Brayden’s sneakers were a bright green color while Kaegan’s had a mix of black and green. Both brothers were ready for this special day and made sure to bring their sunglasses, because today, there wasn’t a cloud in the sky.

The zoo parking lot was packed and finding an empty spot took some time, but their mother found an open space and after she parked the boys rushed out of the car toward the zoo. As the family started walking toward the zoo entrance a tall, bald, African-American man approached their mother and asked her a simple question; "Do you think your son's have the ability to become the president one day?" The man carried an Ipad filled with images of other children from around the county who parents were asked the same question. As he spoke he showed her the pictures and explained that he was traveling to every state in America with the goal of photographing 100 kids and asking them what they would do in the future as the president of the United States. The boys had no idea at first what the conversation was about, but the mother knew right away this was important and asked her two boys if they wanted to be a part of the project the man spoke of.

At first, Brayden, who was very excited to enter the zoo, was hesitant, but his mother pulled him to the side and explained how this was something that could have a huge impact on both he and his brother’s life. Moment’s later, Brayden and Kaegan were being introduced to Matthew Jordan Smith, the man with the ipad who is the creator of the Future American President project. Matthew explained the project and ask them to think what they would do in the future, 50 years from now if they become the president of the United States.

While the brothers thought about the question Matthew prepared to photograph them and promised it would only take three to five minutes to complete. Both brothers wanted to wear their cool sunglasses, but the photograph would be stronger without them. Sensing that both brothers loved wearing their sunglasses, Matthew asked them to take their sunglasses off and hang them inside the collar of their shirts. He gave them a sign to hold which read, “Nebraska, Possibilities …Endless – Future President.”

 

The brothers had great smiles and in no time at all, Matthew had great photographs. After the photo session, both brother thought hard about the presidential question and decided to collaborate on their answer. They stood together and wrote their statement as mom looked on. Afterwards, Matthew thanked the family and wished them well as they left to enjoy a day at the zoo.

 

Brayden and Kaegan are like many children growing up today in Nebraska and like Warren Buffet, Fred Astaire, and other great Nebraskans, they have someone who believes they have the ability to do great things in life. If you'd like to learn how your child can be inspired through this book sign up with your email address below.  For joining us you'll receive a FREE PDF with 5 secrets to taking great children's pictures.



Always Dream Big





FREE Video On Photographic Lighting

In a few weeks, my new podcast will launch dedicated to inspiring the nation to dream big. To celebrate, I am giving away a FREE video to help inspire photographers. The FREE video is filled with powerful information that will help you become a better photographer while sharing information about photographic lighting.

To receive the video, simply click the link below and subscribe with your email address.

 

Enjoy!

Always drream big!

Big Giveaway This Monday

This Monday I will give away a FREE video on photographic lighting. Whenever I speak or give a workshop, it seems the majority of questions asked are related to lighting, so I've decided to share as much information as possible to help others become better photographers.

Starting Monday, I will share a FREE video that shows tens ways to use one light source. To receive the video just sign in with your email and you'll receive the video.

Have a great weekend!

 

Always dream big!

Proud Nevada

The expression on this little boys face in Nevada speaks volumes. He was the 2nd child photographed for the Future American President project.  

When I approached his family and told them about the project they understood right away how important the project is and what  it could mean for him. They  surrounded him with support as he thought about what he'd do as president and it was wonderful for me to see this first reaction to the project.

Being included in the book is special indeed but now every child will have the chance to be included in the book, by having their image become the cover of the book for the Special Edition version of the book. To receive emails telling you when they will be available and to receive a FREE pdf with tips on how to take better children's pictures, sign up below.


Imagine how happy your child would be with their very own copy of Future American President with their image on the books cover!

Stay tuned for more details soon!

 

Always Dream Big

FREE PDF: 5 Secrets To Creating Powerful Children's Pictures

I am known for creating portraits of celebrities, but in many ways, working with celebrities has trained me to photograph children.  In my current personal project, Future American President, I photographed 100 children throughout America and I discovered many of the secrets to getting great images of famous celebrities also applies to photographing children. In both cases, you must get the image quickly or you lose them forever.

Today I'd like to offer a FREE pdf filled with images and helpful information to help you become a better photographer. Over the next two months I will give away video's, pdf's, instructional documents and more to help you achieve your goals to become a better photographer. To receive today's FREE pdf, click the link below.



Always Dream Big

Not In Kansas Anymore!

The day I arrived in  Topeka, Kansas it was extremely hot and the threat of a tornado was in the air. Before I arrived, the local Boys and GIrls Clubs of American had set up a child for me as my subject to photograph for Kansas.

The local club selected a little boy to represent Kansas, and I had the chance to met his mother and his sister. The mother had to leave for work, but the sister acted as his cheerleader during the interview and photo shoot.

Finding a location to take the photographs was difficult. I couldn't take the children away from the club, so I had to search for a location on  the grounds. The surrounding areas didn't offer much in terms of a great background, but I liked the statements painted on the buses outside. I decide the driveway would make the best location for the shoot, even though the temperture was almost 100 degrees.

As I started photographing my subject, I was impressed with his sister. She was only a year older but was clearly in charge and kept telling her brother to stand up straight and to smile. Then I overheard her saying her brother always gets selected for everything and thought, well maybe it is time to change that. I decided to ask her to join in the photo shoot and her smile exploded across her face. 

As I left the Boys and Girls Club of America I was happy I made the decision to include the sister with her brother. Her confidence and energy is exceptional and I know she will grow up to accomplish great things in her life. The great thing about photography is that it has the power to change a person life and how they see themselves. I know the simple act of having the sister included in Future American President will have a strong impact on her life. 

In less than two months, we will give every parent in America the ability to empower their children by offering special edition versions of Future American President. With the special edition, you will be able to send a picture and make a book featuring your child on the cover.

To receive an email alert with information about the special editions books and when they are available sigh up below. By signing up you will also receive  a FREE PDF with tips on how to take better pictures of your children. Who knows, maybe your child will grow up to become a future American president.


Always Dream Big







Imagine How Your Child Would Feel...

Imagine how your child would feel to have their picture on the cover of a hardcover, book with 99 of their peers? Image if that book could educate and inspire them to dream of endless possibilities?

In less than 60 days you will have the opportunity to join Angela Bassett, Zendaya and others in having a special edition Future American President book.

Details coming all this week!

Special Edition in Tokyo-07966.jpg

To receive an email to alert you when the special Edition book launch, and to receive our FREE pdf on how to take better children's pictures click the FREE PDF button below.


Always dream big!

Health First

A good friend always tells me, "health first, then family, and then money." While I was on the road for Future American President I wasn't putting my health first at all. I put on a lot of weight, and kept pushing hard for work. Traveling in a car and driving from state to state and eating all the delicious food found in America just isn't a good combination for a healthy lifestyle.

The last year of travel for the Future American President project started off in New Orleans, and my diet went downhill from that point on. I thought all the walking and moving around with heavy gear would be enough to keep me from gaining any weight, but I was wrong.

My first assignment after completing the travel portion of the book, was a job for a health and fitness program. On the photo shoot I met the nutritionist and trainer who trains professional bodybuilders for competition. I learned that when it comes to getting in shapre, the diet is the most important part, not just the time in the gym. From that point on, I've been on a quest to get  in shape and make eating healthy and working out a daily part of my life. The funny thing is now I eat more food than I've ever had in my life and I train hard. My trainer likes to say, "we don't diet and exercise, we eat and train."

Having life goals is wonderful and learning to become a better photographer is great as well, but you only have one body so treat it right and join me on the quest to get in shape and live life to the fullest.

 

Always Dream Big




Goonies Found In Oregon

Driving through Oregon is an experience I will cherish forever. When I arrived in Cannon Beach, Oregon, the town where the Goonies movie was shot, I understood right away why they choose this location for the movie. It is an incredibly beautiful American town and Haystack Rock is an awe-inspiring view.

At Cannon Beach, I met a family with two beautiful young daughters and after a short conversation getting to know a little bit about them I prepared to photograph and interview the daughters for Future American President. I was still on a high from the day before in Oregon photographing the daughter of a woman I met while asking for directions.

 

My subjects today were two daughters that were full of life and truly enjoyed the process of being photographed. The older daughter was very excited, especially after learning that Disney star, Zendaya is included in the book. The younger daughter looked up to her older sister and it was wonderful to see how powerful their connecting was to each other.

 

After the photo session each daughter wrote what they would do as president and I photographed each as they wrote their statements for the book. Afterwards I photographed the entire family together and they invited me to have lunch with them. As we ate together I learned more about the children and I was happy to be able to include them in Future American President.


As I left Oregon, I thought back to the wonderful new friends I have met on this leg of the journey and hoped the images and material in this book will be able to inspire and empower children in Oregon and in big and small towns all over America.


Always Dream Big 

Throwback Thursday -Whitney Houston

The first time I met Whitney Houston was for a photo shoot for Waiting To Exhale. It was actually my first time meeting all the women in the cast and the beginning of several long-term friendships. 

Whitney was the first to arrive in the studio that day and asked right away, "who's the photographer." When my assistants pointed her in my direction, she said, "oh, that's different, a Black photographer!" Then she walked over and we shook hands and she said, "so where's your music collection for today?" In those days I carried a big case of CD's, so I walked her over to my collection and she started going through my music, and smile at me and said, "we are going to have  a good day!"

Whitney was right because our shoot was incredible. As all the woman arrived I had the music playing to take them back in time with classics from the past and the latest hot songs of the moment. As the ladies were having their makeup done from time-to-time, Whitney would run out and select a different CD and the room would explode. It was such an amazing day. This continued as we shot as Whitney ran back and forth to change the music. It put her in a great mood and the rest of the women as well. By the end of the shoot, no one wanted to leave, even after they had all changed clothes and were preparing to go. At one point, someone started dancing and I started shooting again. My favorite private images from that day are the images of all of them dancing in their own clothes after the shoot was over. It is a day I will never forget and part of why I have loved this industry for so many years.

Lost In Oregon

Lost In Oregon

 

I have always wanted to drive from Los Angeles to Oregon. I have heard how beautiful the drive is and I was looking forward to making the journey for the Future American President project. However, as life would have it, I didn’t have the time to do the drive from Los Angeles to Oregon. The end of the summer was approaching and kids were going back to school soon, so I flew to Seattle, Washington, rented a car and drove down to Oregon.

The movie, The Goonies, was popular when I was growing up and one location in the movie stood out as a great location for a photo shoot. I set my Google maps app on my phone to Cannon Beach, Oregon and started the drive.

I wanted to photograph two families in Oregon and hoped I’d meet the right families during my drive. I stopped from time to time at different locations and at one point found a popular waterfall attraction. While there, I admired the different post cards with incredible scenic views throughout Oregon and purchased one that caught my eye. The location was stunning and I wondered if I could find this location. I looked on the post card and tried to see if it was on my way but it would take me off my course by a couple of hours. I decided to give it a shot and try to find this beautiful location and prayed I’d meet a family there as well.

Two hours later I arrived at the location I thought might be the place in the post card but found it was not. I drove around and found myself lost in Oregon, but lost in the most amazingly beautiful neighborhood I could imagine. The views were incredible in every direction, so I felt I must be in close. After driving around for a while I decided to stop and ask for directions, someone I rarely do. Normally, I’d never stop at a house and ask for directions but there was no gas station to be found for miles.

I pulled into a driveway when I saw a woman off in the distance, and asked her for directions. She gave me general directions and as I was about to leave she inquired what I was looking for in particular. I showed her the postcard and she said, “This could have been taken from many places around here, even from my vineyard.” I hadn’t noticed before but as I looked up the hill, there was a massive vineyard with beautiful Mt. Hood in the background. The view was stunning. She asked why I was looking for that particular location and I explained that I was a photographer working on a project and I hoped to find a family  at this park to photograph with this wonderful location in the background. She said, the view wasn’t a park as I had hoped and that she doubted families went there. It was just an amazing view but the view could be seen from many locations. Then she asked if I had examples of my project. I pulled out my iPad to show Future American President and the different children from around the country. She loved the project and said, “I know of a family with a beautiful daughter and I think she’s future president material. Would you like me to contact them? If you like, you can photograph her here”. As I looked around her views were amazing. I said yes, if they were available. She called her friend and left a voicemail message when no one picked up, then offered to show me the grounds until her friend called back. As she started to walk me around the vineyard, a little girl came out of the house and ran to her. I could tell after a while the little girl suffered from a slight disability and I asked the woman if the child was her daughter? When she said yes, I said, if you don’t mind, I’d like to photograph your daughter for the book. Her eyes started to tear and she said, “Well, I’m not sure if you’ve noticed but my daughter has a disability.” I said, “actually, that is why I’d like to include your daughter in this book, so other children with disabilities feel included.” I told her about the other children with disabilities included in Future American President, and her expression is one that I will never forget. She said “I’d be honored to have my daughter in your book.” Moments later I was setting up my strobe light and looking for the right location to create a powerful image.

Oregon BTS-5948.jpg


After the photo shoot, she asked where I was staying. When she learned I was hours away, she said she and her husband have a guesthouse on the property and that I could stay there. She showed me the guesthouse, which was ten times larger and a thousand times more beautiful than the hotel I was staying in, but all my luggage was back at the hotel and closer to my final destination. I reluctantly declined but told her thank you and that I wished I could stay with them that evening. We spoke for a while longer and I learned they had just sold their home and vineyard and where moving to a place with less rain. After talking with both the mother and father, who’d just returned home, I said my goodbyes and wished them well during their move.

As I drove away I wished I could have stayed longer with them but I was thankful to be able to connect and include their daughter in Future American President.


Always Dream Big