Dedicated in Montenegro

Three weeks ago I started teaching an online class on the art of photography. The class is taught to  students  from all over the world. One student lives in Montenegro and gets up in the middle of the night for the course. I am so proud of him because he is always the first one online and has a deep heartfelt passion for photography.  Sometimes I have to remind myself that it's the middle of the night for him but you'd never know it.

To excel in photography, you must have passion. Actually, to excel in any field,  passion is essential. What are you passionate about? Today,  ask yourself this question and if you are not sure, take the time to do this simple exercise.

Fold a sheet of paper in half and on one side write the word LIKE, then on the other side of the paper write the word LOVE. Now start making a list of all the things you like in life. Maybe it's cooking or going to the opera, or bowling. Now write down all the things you truly love from the deepest part of your heart. Maybe you like to dance, but you love salsa dancing. You like the outdoors, but you love mountain climbing. Once you take the time to do this exercise it will help you find clarity about the things you love. Then right then and there start spending more time doing the things you love.

Always dream big!

Forget the Nifty Fifty: Two Must-Have Lenses

I have always been a fan of the prime lenses, and the 85mm lens is one of my favorites. The Nikkor 85 1.4 lens is  probably one of the best portrait lens ever. Recently, I have taken to the Nikkor 58mm 1.4 lens  and this week I gave both quite a workout. 

 

Caption: 58mm lens

Caption: 58mm lens


Caption: 85 mm lens  

Caption: 85 mm lens

 

 

Caption: 85 mm lens

Caption: 85 mm lens

Caption: 58mm lens

Caption: 58mm lens

There is just something about prime lenses that I have always loved over zoom lenses. There are amazing zoom lenses, but every photographer needs a few great primes as well. The nifty-fifty lens is a staple for many photographers as a standard lens, but the Nikkor 58mm is quite special in a different way. That little extra makes a big difference in seperating you from the pack.

 

Always Dream Big

I couldn't help crying

Two days ago I was the guest on a popular podcast which airs today. The hosts interviewed me about my career as a celebrity fashion and beauty photographer, but what surprised one of the hosts was my news about what's about to launch on Saturday, September 12th, at 7:30 p.m. 

When I shared my news she was in tears and couldn't help crying. She knew how something like this could affect her daughter and other children around the country and her emotions showed it. 

On September 12th, at 7:30 P.M. PST, Angela Bassett and friends will host a celebrity launch event as I make a big announcement. The announcement is a BIG SECRET for the moment. You can watch the event LIVE on Periscope by following me @ Matthew_JordanS on Twitter and Periscope.

 

Until then,...always dream big!

How I Became A Photographer

Today I thought I'd start the week by looking back at the start of my career. I forget when I did this interview, I think it was circa 2009 or 2010, but I was clearly not working out.

Always dream big!

Take a trip with me!

So when was the last time you got away and did something fun and exciting? I've been planning something and I'm almost ready to share what it with you... but not just yet. I will give you a bit of a hint today. This is for the entire family.

We are getting ready to do something that has never been done before and that's always exciting, but it's also a bit scary as well. It involves camera's, mindcraft, explosions and travel, but that's all I can say for the moment.

This is going to be fun!

 

Always dream big,

Matthew


Parents, Kids And The Ultimate Selfie

Why are selfie's so popular? I believe the reason is because it makes us feel good, regardless of age.

When a child looks at a picture of themselves it has an even deeper effect. What if we could take a photograph of a child and exponentially increase its power to positively affect a child's self-image.

What if the image of a child could be used to empower them to believe they can accomplish anything in life while teaching them about America, past presidents and iconic people from their state at the same time?

On September 15, 2015 at 9:00 a.m. PST we will launch the FUTURE AMERICAN DREAM project on KICKSTARTER, giving every parent the opportunity to make a "special edition" book with their child's picture on the cover of Future American President.  To receive an alert via email please click here.

IMG_8912.JPG

 

The effect of having a child on the cover of a book titled "Future American President, also has a profound impact on parents and grandparents too. Imagine how you'd feel to see your child featured on eyour very own special edition version of Future American President.

We also have a few NEW surprises in store...but we are keeping those tightly wrapped under lock and key. 

To learn more about how your child can have their very own special edition book click here. To get a sneak peak into our BIG SECRET. click here.

 

Always dream big,

Matthew

Seven Photo Tips: The Step-by-Step Way To Create Amazing Pictures

Sometimes, the first step is the most difficult one to take when it comes to getting started in photography. Here are seven steps to help guide you through your journey in creating amazing pictures.

Step 1: The Idea

Everything starts with a big idea. As soon as the idea comes write it down right away. Computers and other devices are great, but I prefer putting pen to paper. Maybe I'm old fashion but this seems to work the best for me. Give it a try and see how it works for you. Start with the idea and define it by writing it down. 

Step 2: Research

Today, it's easier than ever before to do research. I used to keep countless books of tear sheets from old magazines as research material, but today, we have Pinterest to make our lives easier Use Pinterest to make inspirations boards and do conduct your research.  After you write down your idea, dive into research. 

Step 3: The Sketch

I'm no Picasso, but I am a visual person. Sketching out my ideas after doing the research has always helped me in visualizing how I will bring my vision to life. In advertising assignments, one of the first things clients send sketches or some type of visual board. The sketch helps you see things in a clear way and visualize the image for the first time in a tangible manner. It also helps me when you need to share your idea with your team. I can share an idea with my team but they may have a different visual in their mind. When I show and tell it helps my team come together as a unit to bring the vision to life.

Step 4:  Pre-Production

Pre-production is probably the most important aspects of any photo shoot, and the bigger the shoot, the more important pre-production is. Whenever I mention this in a seminar or workshop someone always says "what is pre-production?" Pre-production is the process of producing your photo shoot or putting the shot together. You have your idea, you've done your research, you have a sketch and now it's time to figure out all the elements come together to make your shoot a success. The big elements are easy to see, but it's the small details that can often become overlooked and make or break a photo shoot. Pre-production is the key to having a fantastic shoot, so make sure you go over every element and mentally walk through the steps to bring your vision to life. The more time you spend producing, the better things will be on your shoot day. If you're shooting a model, what color will her nails be? If you're shooting on a beach, how will you change lenses if it's windy? Try to think of every small detail you can and plan for your success. A key element to always have is a call sheet. No matter how big or small this will keep you from going crazy when you move to the next step.

Step 5: Taking Your Picture

This is the fun part, which is why so many people want to start here, but if you skip the steps before this and jump into taking a picture you will find yourself in the same place year after year. Great pictures are rarely a mistake. Yes, there are those times when something amazing takes place right in front of your camera, but it happens more often to the photographer who is trained to create great images.

To create amazing pictures, you must think like a movie director because great pictures often tell a story and have a hero. Sometimes the hero is very obvious, like in the image of the Japanese woman in the middle of the bamboo forest. The woman is the hero of the image but the bamboo forest is the supporting cast. In the image of the Washington Monument, the monument is the hero, but the sunrise sets the mood.

Both images were planned. For the model image, I scouted a model from a Japanese agency in Osaka, Japan and had her come to Kyoto, Japan for the shoot. I talked to the makeup artist while I was still in America so we were all clear about the concept before the shoot

. For the image of the monument, I looked up the time for sunrise, went to the location the day before to find my angle and then got up and 4:00 a.m. to take my place and wait for the perfect moment. 

Step 6: Image Selection

I rarely hear people talk about how to select your images these days, but it is a very important step for the photographer looking to advance his or her career. You can take a thousand images, but it takes a trained eye to be able to select the perfect shot to show the world. Here's the tricky part. Sometimes the best image to show is not the best image from your shoot. I know, this sounds confusing, but you only want to show images to fit your brand. This took a long time for me to grasp, but it made the most significant difference in my work.

Step 7: Post Production

Another question I am asked all the time is, "do you retouch your own images?" There are a lot of great photographers who love doing their own retouching, but I am not one of them. The less time in front of a computer means the more time I can spend with a camera in my hands. Knowing when to delegate is an important part of making a great image. Like a great director, you need a great team. The best retouchers are those who spend every waking moment retouching. I send my images to a retoucher with instructions on how I'd like to make adjustments and we go back and forth until I have exactly what I want.

If you'd like to see how these seven steps relates to a shooting a fashion & beauty story, you can get the FREE VIDEO by clicking the link below. Have fun shooting, and always dream big.

The Secret Program That Turns $1 Into $50

In the early 90's I worked as a photo assistant to a big fashion photographer. His studio was in New York City directly across the street from Central Park on 57th street. One day, he informed me that he'd be out for the week taking a photography workshop. I was shocked because this photographer was at the top of his game and shooting for big advertising clients, amazing fashion magazines, and powerful private clients. I asked him why he was taking a course, and I'll never forget what he told me, he said, "Matthew, you should never stop learning. The moment you think you know it all you are done!"

Years later I was interviewing Gregory Hines, the famous tap dancer, and he told me while making the movie White Knights with Mikhail Baryshnikov, that Mikhail would take classes every day to keep sharp and improve your craft. Gregory said, if one of the top dancers in the world is doing this, then I should too, and he started doing the same. 

Today is the last day to take advantage of an incredible photography coaching program, Master Your Lens Course. Registration for this six-week online course ends at midnight tonight and is priced for only $497.00.  After tonight, the master course won't be offered at this price again so take advantage of this incredible deal while you still can.

The six-week course starts tomorrow online at 4:00 pm PST and will help you turn 1 dollar into 50 by learning these photography secrets that will skyrocket your success. ! I look forward to seeing you in class to help you Master Your Lens. To learn more click here.

To register

 

Always dream big!

 

Relationships

The secret to success in almost every business can be found in your relationships. Years ago I met Angela Bassett on a photo shoot. A few years after that, I met her husband, Courtney Vance and now I am proud to say they are both very good friends. 

In September, Angela and Courtney will help me launch something that has the ability to have an impact on every family in America. I look forward to sharing the news as we get closer and closer to the day. I will make the annoucement on August 15th, one month before we launch.

 

Always dream big!

The Impact Of A Picture

If children grew up seeing themselves on the cover of an inspirational book, I believe it would instill a sense of confidence to help them achieve anything in life. They could see themselves as a future CEO, or a future entrepreneur, or even a future American president.

This is the power images have, and why I believe it is important to show children positive images of themselves. Pictures can have a profound impact on a child life and shape the way they see themselves forever. The same can be said for negative images. If a child only see's images of people who look like him or her in jail or in a negative light, it will have an impact as well. 

On September 15th, 2015 starting at 9:00am, I am inviting you to join me in changing the way the world see's our future generation. If you'd like to join me, please click here or on the button below to subscribe and leave your email. I will keep you informed as we get closer to the launching a project to show positive images of children everywhere.

If you love photography, I am giving a FREE lighting video to help you take better pictures as well. Just click on the link below.



Always dream big!

Introducing Aretha To Periscope

Last night, I went to my first Periscope meet up. The location was in downtown LA at LA LIVE, which is where all the concerts and Laker basketball games are held. When I arrived I was surprised to see my Aretha Franklin image all over the billboard marquee. 

The Periscope meet-up was right in front of the billboard and I laughed to myself at the sight of seeing the image constantly above everyone. It was also great to see all the long lines as people lined up to enter the concert hall. 

Today, I will give Aretha a call and see if I can see her before she leaves town. I'll also see if I can introduce her to Periscope. She loves new technology and I am sure she'd get a kick out of Periscope. 

Follow me at Matthew_JordanS. to see my broadcasts. I learned a lot last night and I will start using this amazing application much more.

 

Always dream big!

How To Master Your Lens

How do you stand out as a photographer when there are so many people taking pictures today?

The secret is to Master Your Lens. Starting this Thursday I will teach a six-week, step-by-step course on how to master your lens and achieve incredible success in photography. This course will take you through the process of learning the critical steps for creating an amazing life as a photographer. 

 

Many photography workshops focus on the technical aspects of photography, but technical skill is only a small part of what's required to have an amazing career as a photographer. Sign up today and learn how to find and master your creative vision, how to change, adapt and prosper, how to work with lights and create an iconic look, and much more. This six-week online course will change the way you shoot and enhance your life as a photographer.

Registration opens today and ends on Wednesday at midnight. The six week online course meets once a week for six weeks each Thursday at 4:00pm PST. Once you sign up you'll be sent all the instructions and entered into the private group.

To reserve your spot

Sign up today for: MASTER YOUR LENS: THE STEP BY STEP SYSTEM TO GROW AND PROFIT FROM YOUR PHOTOGRAPHY

 

Photography Scam Update

Yesterday's post, Beware - Photography Scam, received ton's of responses from all over the country. Seems this scam aimed at photographers is going around like wildfire. A friend sent this news clip last night and it's worth viewing to stay as informed as possilbe. The bottom line with all scams is that it seems to good to be true, so beware and be careful.

Have a great weekend, shoot what you love and always dream big!

BEWARE - PHOTOGRAPHER SCAM

Yesterday, I was contacted via text message by a woman who said her name was "Clara Roberts." She wanted to hire me to photograph an assignment and asked in her initial text message if I accept credit cards. 

I asked her to email all the details of the assignment before speaking about my rate, because the assignment was to photograph a family reunion. Something I have never been asked to do in 28 years as a commercial photographer. Still, I have received odd requests over the years and thought it must be a private family or celebrity wanting something special.

In her email, the only details she provided was that the family reunion was in New York. When I replied that I was  based in Los Angeles she replied "the reunion is there too." Her next email asked me to do her a "favor" and  add the event planner's fee to my fee. She wanted to pay a substantial deposit right away, but all my red flags were up and I just stopped all communication.

Beware of anyone who contacts you and wants to pay you large amounts of money, via credit card, without giving you any details about themselves or the assignment. All scams work off greed for money. Don't let the idea of riches blind you from seeing the truth.  Like Al Pacino said in Heat, "if there is any doubt, there is no doubt."

Always dream big...and be careful

 

 

 

Meter, Meter Light Reader

I have always been a fan of using a light meter to measure the light before taking a picture. For me, the light meter is a necessity to get the best exposure.

One thing you learn by using a light meter is how to really interpret the light because meters don't think, they only react. If I'm shooting an Asian model and the meter says F 16, and I later photograph an African-American subject and the meter says F 16, I know I need to adjust how I interpret the reading. I can't shoot both subject the same. The meter is giving me the correct reading, but it's giving me only an average reading.

For the image of Iman and the model, I would shoot at F 13, or 1/3 leas than F 16. For the asian model I may shoot at F 16. There are really no fast rules but one things for sure, you learn how to see light and how to adjust by using a light meter.

 

Alwaus dream big

Thank You For Watching

A big THANK YOU to everyone who watched the broadcast of the Boris and Nicole Show with Zendaya yesterday. Also, a big thank you to everyone who watched with me on Periscope. It was fun to share the LIVE moment with people from all over the world in that manner. If you'd like to see the Periscope broadcast you can see it on my Facebook page.

After the show, I did a presentation with 300 photographers from around the country. I thought the presentation would take an hour, but by the time the Q & A session ended it was closer to three hours. I thoroughly enjoyed every second and being able to share so much with so many.

The brand new podcast is now days away from launching and last night's presentation made me more confident that an audience is hungry for the information I have to share. A few months ago, when I decided to launch the podcast, I set a date of August 3rd, the first Monday in August to launch. I hope I can hit my goal, but stay tuned to find out.

Always dream big!